BNY Mellon has unveiled a White Labeling service for its LiquidityDirect platform, in a groundbreaking move that aims to set a new industry standard for liquidity management. Morgan Stanley Investment Management (MSIM) will be the inaugural adopter of this new offering, marking a pioneering collaboration between the two financial giants. LiquidityDirect handles nearly $15 trillion […]
BNY Mellon has unveiled a White Labeling service for its LiquidityDirect platform, in a groundbreaking move that aims to set a new industry standard for liquidity management.
Morgan Stanley Investment Management (MSIM) will be the inaugural adopter of this new offering, marking a pioneering collaboration between the two financial giants.
LiquidityDirect handles nearly $15 trillion in annual transaction flow
The White Labeling service enables financial institutions to integrate LiquidityDirect’s technology into their own suites of offerings, thus creating a seamless user experience for their clients through a single sign-on. LiquidityDirect is a robust platform that handles nearly $15 trillion in annual transaction flow for over 6,000 of the world’s largest institutional investors.
George Maganas, Head of Global Liquidity Services at BNY Mellon, stated, “In launching our White Labeling offering, we are broadening access to the LiquidityDirect platform for financial institutions, enabling them to create an end-to-end, holistic user experience for their clients. This expansion is game-changing in the short-term liquidity space, and we are delighted to collaborate with MSIM in rolling-out this new service.”
The collaboration leverages BNY Mellon’s robust LiquidityDirect platform and MSIM’s extensive global client base to deliver a differentiated combination of technology and client service. MSIM, which manages more than $353 billion in assets, offers strategic cash management solutions and has a long history of partnering with technology providers and custodians to meet client needs.
Fred McMullen, Co-Head of Global Liquidity at Morgan Stanley Investment Management, remarked, “The strategic collaboration between BNY Mellon and Morgan Stanley Investment Management is designed to deliver a highly differentiated combination of technology, seamless connectivity, and dedicated client service to treasury groups globally. This will allow us to increase the depth of our platform technology solutions and widen the reach of our offering to our client base.”
BNY Mellon, America’s oldest bank with $45.7 trillion in assets under custody and/or administration and $1.8 trillion in assets under management as of September 30, 2023, continues to innovate in the capital markets. MSIM, with $1.4 trillion in assets under management or supervision, strives to provide comprehensive investment management solutions to a diverse global client base.
This partnership signifies an evolution in liquidity management solutions, offering financial institutions a sophisticated, secure, and streamlined platform that could redefine industry standards.
