Blocto teams up with Yahoo Taiwan to launch NFT store

portto, the company behind nonfungible token (NFT) and crypto wallet Blocto, is joining forces with Yahoo Taiwan to launch Yahoo Taiwan NFT Store.

They’re set to debut by the end of this month with the first NFT collection featuring ‘A-Hoo’ , the official mascot of Yahoo Taiwan whose image widely appears on its stickers, branded products, and even delivery crates. The ‘A-Hoo’ collection will also be available to trade on Blocto’s NFT marketplace, BloctoBay.

The new store enables users to mint, buy and sell NFTs — all traded cross-chain. The curated NFT launchpad is a kickstarter and an online marketplace where artists and creators can list their digital creations for sale immediately upon minting.

To avoid a market flooded with low-quality NFT projects, making it difficult for investors to discover projects with true potential, all creators in the store are curated and approved by Yahoo Taiwan. Overall, the collaboration aims to encourages more participation in NFTs through a carefully curated marketplace.

The nonfungible token space is opening up, and the demand for digital arts and collectibles is increasing. The space is also getting more competitive as heavyweights such as FTX, Binance and Coinbase are ramping up operations. As a result, NFT marketplaces are starting to expand their base and allow their users to gain more access to the NFTs.

Yahoo Taiwan leverages its high website traffic

“Blocto has a lot of experiences in the deep blockchain cooperation with large enterprises, from Vault by CNN, MotoGP Ignition to Yahoo Taiwan. With our expertise in blockchain technology, Blocto is creating this platform with Yahoo Taiwan so anyone can own and collect NFTs like ‘A-Hoo’ as easy as shopping on any e-Commerce platform,” said Hsuan Lee, CEO at portto.

Chen-Te Lin, VP of Taiwan E-Commerce and Regional Products at Yahoo, added: “Yahoo Taiwan is fully committed to optimizing user experience through technological innovations from our continuous development in immersive content to leveraging the broad Yahoo Taiwan ecosystem’s cross-platform resources. By collaborating with  Crypto wallet Blocto and leveraging Yahoo Taiwan’s advantages in media and e-commerce to launch ‘Yahoo Taiwan NFT Store’ Yahoo Taiwan is making NFTs accessible to all and creating a channel where local creators can expand their venture into NFTs.

Leveraging its high website traffic, Yahoo Taiwan plans to make it easy for creators to start minting their NFTs, and also provides them with the infrastructure they need to succeed. This includes establishing partnerships with local brands and nonprofit organizations in co-releasing NFT collections.

Non-fungible tokens (NFTs) were the driving force behind a seven-fold growth in blockchain usage during 2021. The NFT market experienced a surge in trade volume to around $23 billion according to the DappRadar report. As a result, the NFTs sector has surpassed traditional decentralized apps in unique active wallets. Marketplaces like OpenSea, Atomic Market, and Solanart were among the most popular dapps, a testament to the popularity of these tools nowadays.