B2C2 has appointed Cactus Raazi as Chief Executive Officer of the B2C2 US business, reporting to Group chief executive Thomas Restout.
Cactus Raazi will be responsible for the B2C2 US offer, developing and implementing business strategy, and building relationships in the United States and across the broader Americas region.
B2C2 offers institutional liquidity for digital assets to large institutions, asset managers, and Tier 1 banks operating in the US market.
Cactus Raazi was Amber Group’s US CEO
Cactus Raazi, also known as the author of “Price”, a data analytics best-seller about creating personalized pricing to maximize customer loyalty, joins B2C2 after having been US CEO and Co-Head Americas at Amber Group, the
Prior to Amber Group, Cactus Raazi held regional and global leadership roles at Goldman Sachs, Nomura, and Tradeweb in the USA and Europe before founding and exiting a FinTech startup.
In addition to B2C2, Cactus Raazi is Head of US Strategy of Enhanced Digital Group (
“B2C2 is the industry’s preferred choice for seamless digital assets trading”
Thomas Restout, Group CEO of B2C2 said: “Cactus has an exceptional track record in finance and technology, and he is therefore perfectly placed to develop the US offer to the next stage of our growth. As the digital asset sector continues to mature, we see the convergence of the crypto native and trad-fi worlds, and Cactus’ established commercial and regulatory relationships across both will deliver tremendous benefits to our clients and our firm.”
Cactus Raazi, US CEO of B2C2 added: “B2C2 is the premier leader in institutional trading of digital assets and my decision to join the firm was based on the strength of the management team, its regulatory footprint and their high levels of market trust and credit. B2C2 is the industry’s preferred choice for seamless digital assets trading, and I look forward to continuing to drive the US business for our clients and our team.”
B2C2 is one of the largest OTC brokers/market makers in crypto
B2C2 is spread across the globe. The firm recently received regulatory approval to operate in Luxembourg, enhancing its presence in the European Union as the Markets in Crypto-Assets (MiCA) regulation is set to come into effect by the end of 2024. The VASP registration enables B2C2 to provide over-the-counter (OTC) spot crypto services to its institutional clientele, facilitating closer cooperation with Luxembourg’s digital asset ecosystem, traditional financial institutions, and other stakeholders. B2C2 has recently acquired Woorton, a Paris-based digital assets liquidity provider, as part of its broader strategy to solidify its EU presence in anticipation of the MiCA regulation.
B2C2 also opened an office in Singapore and applied for an MPI license from the jurisdiction’s regulator, MAS. Supported by the Japanese financial services group SBI, the firm plans to improve its service offerings, including credit, deep liquidity, industry-leading pricing, and market-leading settlement for institutional clients.
B2C2’s global footprint includes offices in London, Paris, Luxembourg, New Jersey, Tokyo, and now Singapore. B2C2 is one of the largest OTC brokers/market makers in the crypto space and provides related liquidity services. Founded in 2015 and headquartered in London, the privately held company advertises its offering as a solution that bridges the gap between traditional financial and cryptocurrency markets.
