FX broker Axi, previously known as AxiTrader, has renewed its flagship sponsorship deal with soccer giant Manchester City.
As part of a commercial expansion with the Premier League champions, Axi has extended its multi-year deal and expanded the sponsorship rights to include Manchester City women’s team. Previously known as AxiTrader, the Australian FX and CFD broker has originally become the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.
At the time, the deal coincided with a refresh of the Axi brand and the company said the partnership with Manchester City makes its services portfolio more accessible to more traders across the 100+ countries they operate in.
As part of its sponsorship package, the broker will continue to gain visibility through a range of marketing channels. This will span Manchester City men and women teams, in addition to the club’s esports operations. On top of that, Axi will access to matchday media backdrops, tickets, digital rights and players’ activities.
Axi, which runs a regulated business in the UK, will also benefit from in-stadium presence across the Etihad Stadium and Academy Stadium.
Hannah Hill, Head of Brand and Sponsorship at Axi says, “Over our three-year partnership, we’ve grown a great relationship with City Football Group. We’ve established that our businesses share a highly ambitious approach and unwavering dedication to success, so we had no hesitation in wanting to extend our partnership and see where we can take the relationship to next. One of the defining features of the partnership has been the alignment of our brands when it comes to ‘finding an edge’; City are focused on gaining a competitive edge on the field, whilst also embracing innovation both on and off the pitch; likewise, Axi is focused on giving our traders an edge in the markets while being committed to break new grounds with innovative products and services, one of which is Copy Trading. ”
Louis Cooper, Chief Commercial Officer at Axi says, “From a commercial perspective the relationship has been extremely successful. Our alignment on a global scale with Manchester City’s brand and global fanbase has elevated our position in the marketplace.”
Axi is a business name of AxiCorp Financial Services Pty Ltd which represents a group of companies regulated by the Financial Conduct Authority of the United Kingdom and the Australian Securities & Investment Commission.
The company has obtained membership status with the Financial Commission since 2019, which means that its traders can be eligible for compensation of up to €20,000 per submitted claim and have access to all dispute resolution services offered by the commission.
