TMGM, or Trademax Global Markets, and Premier League club, Chelsea FC, have struck up a multi-year extension of their partnership.
The deal continues the West London club’s ‘Official Regional Online Forex and Trading Partner in Asia Pacific’ status for TMGM.
The partnership, which began in 2023, will further engage Chelsea’s fanbase across the region and capitalize on TMGM’s market presence.
The full financial terms were not officially disclosed, but according to some industry estimates TMGM is set to pay six figures a year for such a luxury. Sports partnerships stretching into $10 million are no longer a surprise and more of an expectancy at the top clubs.
TMGM said it will leverage the extended partnership to deepen connections with Chelsea fans and its customers in the Asia-Pacific region. The collaboration includes initiatives such as exclusive content, events, and experiences tailored for TMGM clients and Chelsea supporters.
– Advertisement –
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, said: “We are delighted to extend our partnership, and provide additional value to TMGM and its customers thanks to the broader rights of the deal.”
TMGM’s Chief Commercial Officer Nick Yang also highlighted the opportunities the partnership presents to integrate trading expertise with the passion of Chelsea’s fanbase.
“Our continued collaboration with Chelsea FC underscores our commitment to excellence and innovation. We are excited to integrate our trading expertise with the passion of Chelsea’s fanbase in the Asia-Pacific region. This partnership will create unique opportunities, foster deeper connections, and deliver exclusive experiences for both TMGM and Chelsea fans,” he added.
TMGM is a multi-regulated, Australia-based global forex broker founded in 2013. The company has several branches and is regulated by the Australian Securities and Investment Commission (ASIC), the New Zealand Financial Markets Authority (FMA) and the Vanuatu Financial Services Commission (VFSC).
TMGM has a history of sponsoring major sporting events in the Asia-Pacific region, including the Australian Open and the ASEAN Football Federation Mitsubishi Electric Cup.
Earlier in October, TMGM was hit with two temporary stop orders from ASIC, Australia’s financial regulator. These orders stop the broker from opening new trading accounts or offering CFDs and margin FX contracts to retail investors.
