ATFX lurs ADSS’ Khaldoun Sharaiha to head MENA operations

Global brokerage firm ATFX has appointed veteran retail FX executive Khaldoun Sharaiha as the CEO of its Middle East & North Africa entity.

Khaldoun Sharaiha had spent the past three years as the head of global sales at Abu Dhabi based broker ADSS. That was preceded by a four-year tenure with its former brand, ADS Securities, which took his career between 2013 and 2017.

Other stops include senior stints at Equiti, where he served as their Jordan CEO. Khaldoun has previously worked at Geneva-based Dukascopy bank for five years where he climbed through the ranks from a relationship manager to head of MENA operations.

“Khaldoun will play a critical role in ATFX’s growth within the MENA region and will bring both short-term tactical advantages and long-term strategic gains, in line with our global vision,” said Joe Li, ATFX’s Group Chairman. “The last few years have seen us achieve significant industry milestones whilst maintaining a strong emphasis on client-satisfaction and transparency. Khaldoun’s hire confirms our commitment to upholding these values, I am very excited about Mr. Khaldoun joining to the team.”, Joe reiterated.

“Being well aware of ATFX’s journey to where it is today, and having had the chance to understand the magnitude and sincerity of its future plans, I must say that I’m delighted to join hands with such a forward-thinking establishment. It is an opportune time for well-intentioned brokers to make a significant mark within the MENA region and I look forward to making that happen for ATFX”, added Khaldoun Sharaiha.

ATFX revealed that its trading volumes increased “significantly” in the early part of 2022 and expanded activities during the year, supported by the development of its institutional brand, ATFX Connect.

ATFX has recently entered into a new phase of growth, which saw the broker expand its geographical footprint across Asia, as well as enhance its product offering, focusing on localization. The company has been in an aggressive hiring mode at present having recently onboarded Telmo Simoes as its Managing Director of Institutional Sales for ATFX LATAM, and Phil Muldoon as Sales Director of Institutional Sales for ATFX UK.