Multi-asset brokerage ActivTrades is collaborating with Conv.rs, a Fintech company dedicated to helping businesses improve their communications with consumers via major messaging apps.
The first stage of their collaboration will see ActivTrades leverage the unique capabilities of Conv.rs’ solutions to improve the user experience, which is a key factor in acquiring and retaining readers/investors. As an alternative or supplemental solution, conv.rs allows traders to engage with ActivTrades representative using their preferred messaging apps whilst enabling the company to simultaneously manage multiple conversations at once.
Brokers and financial websites also tap into Conv.rs’ experience to help accelerate the distribution of its financial markets data and news feeds products. For example, Conv.rs’ partners can deliver the economic calendar and other news over a range of messaging apps including, WhatsApp, Telegram, LINE, and Facebook Messenger.
Commenting on the news, Alessandro Gho, Director of ActivTrades said: “Being able to respond in a timely manner is what could set any business apart from the competition. We live in times when conversations are digitalized, and harnessing that power gives us the opportunity to communicate with our clients more effectively. Conv.rs will allow us not only to improve how we talk to customers, but also boost their engagement with our brand.”
He added, “We were looking for an easy to implement, no-code business application, and Conv.rs was the right choice. We are thrilled by the possibility to reach more customers, faster and in a more efficient manner. Conv.rs its chat solutions gave us an unprecedented advantage.”
Higher engagement rates
Enis Mehmet, CCO of Conv.rs, further commented, “With ActivTrades having multiple locations that service different languages, we needed to work closely with the team to properly map out their specific needs. Thankfully, they were a joy to work with, and hand-in-hand with the Conv.rs technology, we were able to deploy it easily. ActivTrades can now meet their clients where they are, no matter where they are.”
Per its own statics, Conv.rs notes that people at the present time tend to click more on the contents received via messaging apps than on those received by traditional marketing channels, such as emails. From a marketing perspective, brokers could obtain an average of 80 percent open rate and a 30 percent click-through rate among messaging app users, which indicates the growing tendency to read communications while on the move. There is, therefore, a real chance of being able to reach a very large number of users through messenger apps.
ActivTrades is an FCA-regulated broker that operates three branches of the business outside the UK, in Italy, Bulgaria, and in Dubai. The branch in Sofia, established in 2012, handles all the technical aspects of ActivTrades business, as well as the responsibility for risk control, and some client services.