“Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
AC Milan has partnered with MonkeyLeague, a web3 football game built atop of the Solana blockchain, in a deal that will se the Italian Champions launching a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums.
The agreement will also include AC Milan sponsoring a number of future MonkeyLeague esports tournaments that will bring together the game’s best players from around the world to play in hotly-contested matches, with the winners taking home exclusive rewards.
The Rossoneri’s new NFT Gaming Partner will also announce promotions with prizes including VIP match tickets to some of the biggest games at Milan’s San Siro stadium, and signed AC Milan shirts and other gear.
Some of AC Milan’s biggest stars are expected to input as they take part in playtesting the game to provide feedback and guidance to ensure the gameplay is as realistic and engaging as possible.
MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks. The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
AC Milan is the first football club to partner with MonkeyLeague
Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “Partnering with champions like AC Milan, an absolute iconic Club throughout footballs history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
The partnership will include Rossoneri-branded NFT game assets wearables, special game tournaments, co-marketing events, and a host of other initiatives, such as club players playtesting the game.