AAX crypto exchange integrates The Tie sentiment analytics

Institutional cryptocurrency exchange AAX has announced a highly attractive integration with crypto sentiment analysis and market data platform, The Tie.

The exchange is opening its doors to all traders who wish to leverage TIE’s offering, which combines proprietary predictive sentiment analytics with technical indicators, fundamental analysis, and market data. The visual data provides traders with an early heads-up on market-moving trending topics and enables them to access a set of actionable insights for digital assets.

The New York-based startup not only leverages AI to analyze news and social media content but also provides users with a set of indicators to do their due diligence, identify influential themes to keep track of each asset traded on the platform.

Using patented technology, The TIE employs AI to pull in data from mainstream media, finance publications and crypto news outlets to aid with trend detection and sentiment analysis for a particular cryptocurrency.

Launching later this month, AAX says the integration of The TIE’s proprietary sentiment data would customize the ultimate trading experience of its clients. Users can now overlay sentiment and technical indicators in the same chart. They also can create customized alerts with multiple rules on a specific coin, which are then shown on the platform or sent to the user via email.

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Social media channels are often the greatest place for conversations around cryptocurrency due to a large number of crypto accounts, news, and opinion generated by influencers of this space. The Tie product tracks millions of data points and converts a variety of professional news into quantitative analysis for investors to distinguish between patterns across their respective assets.

“Tying up with The Tie is also part of our broader strategy to position our platform at the heart of society, not just to stay on top of significant trends, but also to evolve our vision and engage the public in a more informed manner,” said Ben Caselin, Head of Research and Strategy at AAX.

“We are very excited to partner with AAX to bring The TIE’s institutional grade crypto analytics to a broader audience. Crypto is about the democratization of finance – and with this partnership our data is now available to millions of traders around the globe,” said Joshua Frank, Co-Founder and CEO of The TIE.

Powered by London Stock Exchange Group’s LSEG Technology’s matching engine, AAX lowers the access barrier for novice traders using several initiatives, including zero trading fees. In 2021, the cryptocurrency venue has seen its trading volumes more than doubled.

AAX lets users trade major cryptocurrencies, as well as a wide basket of DeFi-centric currencies like Solana, Chainlink, Uniswap, Aave and more.