Retail investment technology firm Trading Ticket Inc. has been around for three years, but operating exclusively in the US market. It has hit the news last week on the announced partnership with StockTwits.
Founded by financial sector veterans Nathan Richardson, Serge Kreiker and Gaspard de Dreuzy, TradeIt is a “technology that lets app developers, publishers, and ETF companies integrate any major US retail broker’s functionality into any app, site, or platform.”
Not any longer, according to CEO and Co-Founder Nathan Richardson on this exclusive interview with The Industry Spread reporter Ricardo Esteves. A worldwide expansion of the technology in the first half of 2017 is on the cards, as well as the launch of their FX offering. Mr. Richardson also explained how mobile trading is taking over the retail investment habits.
TradeIt is about to become a three-year old business with a technology live on 30 apps and boasting 80 content partners across the digital finance system. So far so good?
TradeIt has had a very productive and busy 3 years. The biggest lesson from the first 3 years has been the disparity between activity on desktop vs. mobile– we have pretty much dropped desktop as a priority based on the average order size being 6x different and activity being 1000% greater on mobile. We’ve had great market fit on mobile with solid double digit monthly growth across our key metrics. We have also seen huge success with brokerages that advertise on across our network– often seeing 150% increases in activity with desirable clients.
What is your sales approach to online investment brands?
We’ve been fortunate to gain rapid adoption across the investment app eco-system through word of mouth and existing networks. The case studies that we’ve produced on how our Portfolio View product can result in a 5x increase in retention certainly helps our sales process.
What news can we expect from TradeIt in the next year or two?
We have a lot of product releases and partner announcements. In the near term, I am excited to launch our FX offering with the two leading FX companies and push it out through our SDK. On the longer term horizon, we believe that messaging services will become useful platforms for investment activities, so we are gearing up for this eventuality. We are well positioned to continue being the “go-to” resource for investment companies that want us to help build, maintain and distribute their APIs into an increasingly distributed web.
You have been giving all your attention to the US market, but your technology is much in demand everywhere nowadays. What is keeping the company from exploring other markets?
We will be introducing our service in several markets in the first half of 2017. We have done extensive research on trading volumes and consumer behavior– Asia has a ton of opportunity and need for a service like Trade It, without tipping my hand too much!